基于循环经济的包装的再生设计研究

Research on the Reproductive Design of Packing Based on Recycle Economy

从循环经济及其与包装设计之间的关联性为出发点,提出包装的再生设计概念。尝试通过包装结构的多重性、形态的多样性、方式的多变性等方面的改进,探讨基于循环经济3R原则的包装再生设计方法。并提出包装的再生设计不仅是对包装的设计方法探索,更能以此引导使用者的消费行为与审美趋向以及道德意识的提升。

Based on the relevance between recycle economy and packaging design, it put forward the reproductive concept of packaging design.Through the improvement of the multiple structures,various forms and changeable method, it probed into the reproductive design ways of packaging based on ＂Three R＂ principles of recycle economy. Then it proposed that the reproductive design was not only the exploration of packaging design, but also to guide the consumption of user and promotion of moral consciousness.