文化创意产业下中国传统元素的应用研究

Application Research on Tradition Chinese Elements under the Cultural Creativity Industry

通过分析中国传统物质元素和精神元素的文化内涵,在"传统融入和创新应用"这个观念下,结合多个典型实例来阐述传统与时尚、民族性与国际性是和谐统一的。在此基础上,探寻中国传统元素在文化创意产业中的应用方式,总结中国文化创意产业一方面迫切需要发展中国元素,另一方面传承和发扬中国传统元素,创意产业成为必然之选。

It illustrated the harmony and unity of traditional and fashion,national and international through the analysis of the traditional Chinese physical elements and the connotation of spiritual elements in the conception of ‘traditions and the application of innovative ’, with combining multiple typical examples. On this basis, it seeks the way of the application of traditional Chinese elements in cultural and creative industries,and outlooks the development direction of Chinese cultural and creative industries in two sides,on one hand it needs Chinese element,and on the other hand it is the heritage and promoting of tradition Chinese elements.Therefore,creative industry is an atural choice for that.