公路项目二次经营的策划与实施

On planning and implementation of second marketing in road programs

通过详述某高速公路某合同段的二次经营工作,从二次经营的策划、实施等方面对公路项目二次经营工作的重点及方法进行分析、总结,以期指导类似项目。

The paper analyzes and sums up the main points and methods for the second marketing in the road programs from the planning and implementation of the second marketing by illustrating the second marketing of some contract section along some expressway,so as to direct the similar programs.