娱乐化背景下网络体育新闻报道的底线——娱乐中坚守真实

A research on the bottom line of network sports news under the background of entertainment

文章运用文献分析、案例分析和逻辑分析等方法,在搜集国内学者对"网络体育新闻娱乐化"这一问题研究成果的基础上,通过新闻报道案例,分析网络体育新闻娱乐化操作中出现的误区:丧失真实.网络新闻相关法律法规的脱节、商业网站体育新闻报道空前的竞争压力以及网络媒体"去中心"话的特点是造成这一现象的主要原因.而完善法律法规,尤其是加强网络体育新闻从业人员的道德修养,树立"我是新闻记者"、"核实、核实、再核实"的专业理念才是解决问题的关键.

On the basis of research achievement about＂the entertainment of network sports news＂,this paper uses literature analysis,case analysis and logic analysis methods to analysize the error：losing true.To investigate its reason,the disconnection of network news and related laws,the unprecedented competition pressure and the decentralized characteristics of network caused this phenomenon..So,the key of resolving the problem is to perfect laws,especially strengthen the morals of sports media practitioners,set up the professional concept of ＂I am journalists ＂,＂to verify,verify,then verify ＂.