全国糖酒商品交易会数字化营销策略探究

An Analysis of Digital Marketing Strategy on the National Sweets & Liquor Commodity Fair

糖酒会作为全国性、规模大的商品交易会,是糖酒食品商家展示产品、招商、提升企业形象及展示承办城市形象的重要窗口,同时也是各大企业一个很好的展现平台。如何在提升自身能力、打造海内外品牌会展的同时,做好营销,顺应数字化营销的潮流,以此来增强展会的竞争力,是摆在糖酒会面前亟待解决的问题。本文论述了数字化营销的基本内涵,结合其他展会数字化营销的方法,对全国糖酒商品交易会数字化营销的现状进行了深入分析,并针对糖酒会的数字化营销存在的不足之处提出建设性的建议。

As a national and large - scale Commodity Fair, The National Sweets ＆ Liquor Commodity Fair is not only an important window for sweets and liquor businesses to display products, attract investment, promote the enterprises＇ image and show the host city＇ s image, but also a good show platform for big enterprises. It is a big problem to be solved by The National Sweets ＆ Liquor Commodity Fair that how to do marketing and conform to the trend of digital marketing while improving its own abilities and making the brand exhibition domestic and overseas, so as to enhance the competitiveness of the exhibition. This paper discusses the basic connotation of digital market- ing, makes the thorough analysis of digital marketing situation of The National Sweets ＆ Liquor Commodity Fair, and puts forward constructive suggestions towards the deficiencies of digital marketing on The National Sweets ＆ Liquor Commodity Fair, combining with other exhibitions＇ digital marketing methods.