市场营销专业学生的实践能力培养模式探析

The Analysis of Training Mode in Practical Ability of the Marketing Students

近年来,我国的高等教育取得了长足的发展,无论从各种层次的学校数量、在校生规模,还是教学质量都取得了令人可喜的成绩。但是,大量高校毕业生特别是营销管理类学生难以找到合适的就业岗位,究其原因主要是毕业生的规格和质量不能满足企业生产经营的需要。文章分析了当前市场营销专业在实践能力培养方面的误区,并提出了具体的培养途径。

In recent years, China＇s higher education has made great progress, In the number of schools at all levels, students at school, and the quality of teaching has made gratifying results. But, a large number of college graduates of marketing and management students are difficult to find a right jobs, The reason is the quality of graduates can not meet the needs of production and operation. So the author explained the composition of the ability of marketing practice, Then analyzed the mistakes of the marketing in practical capacity-building, and proposed the Develop ways to practical capacity-building of marketing students in university.