大陆娱乐节目对海外节目的克隆、仿鉴与本土化

The Clone,Imitation and Localization of Overseas Programs by Entertainment Programs in the Mainland

以近年来海内外部分流行电视娱乐节目为依据,研究了中国大陆电视娱乐节目对海外节目的模仿、借鉴和本土化改造。并从克隆海外节目模式、引进仿鉴节目的本土化、从引进来到走出去三方面对海内外娱乐节目进行了比较研究,就中国大陆电视娱乐节目的健康、可持续发展提出了自己的见解。

Based on some popular TV entertainment programs from domestic and overseas in the past few years, this paper researches the clone, imitation and localization of overseas programs by entertainment programs in Chinese mainland. Meanwhile, this paper comparatively studies both domestic and overseas entertainment programs, and puts forward some opinions for the healthy and sustainable development of Chinese TV entertainment programs from three aspects ： cloning the pattern of overseas program, localizing the introduced and imitated program, and from introduction to export.