我国知名体育品牌广告语的文化学审视

The Research on the Culture Characters of Sports Appliances Advertisements Words in China

在我国体育品牌快速发展的三十年时间里,产品广告语也成为一种新生体育文化元素。运用文献资料法、数理统计法和逻辑推理法,从文化学的视角对我国知名体育品牌广告语进行了探讨。

The sports appliances industry has been developing fast during the last 20 years in China and the advertising acts as a positive role during this process. Using the research methods of documentary,statics and logics,this essay makes a research on the advertisement words of sports appliances in China from the culture view.