潍坊市休闲农业发展现状及对策研究

Study on the Present Situation and Countermeasures of Weifang's Agritourism Development

休闲农业是现代农业与旅游业相结合的一种新型产业。透视潍坊市休闲农业的发展现状,还存在着体制不健全、从业人员缺少培训、产品缺乏文化内涵、宣传力度不够等一系列问题。为了促进这一全新的旅游消费方式健康发展,政府在科学规划、完善体制的同时,更要深化农业文化保护,着力开拓市场,重视人才培养,以提升潍坊市休闲农业的品牌竞争力。

Agritourism is a new industry combining the modern agriculture and tourism.There still exist a series of problems,like imperfect systerm,the lack of personnel training,the lack of culture connotation in product and not enough publicity in the present development of argitourism in Weifang.In order to promote a healthy development for this brand new touring consumption mode,the government should do more in deepening the protection of agricultural culture in emphasining on widening the market and in stressing talent cultivating,while paying attention to scientific planning and perfecting system,so as to promote the brand competitiveness of the agritourism of Weifang.