论体验式商业中心的规划设计

On Planning and Designs of an Experience-Giving Commercial Center

本文首先针对当前国内商业中心的现状与发展趋势,从体验式商业中心的概念及特点,与传统购物中心区别分析了体验式商业中心这一新的建筑形式。其次,通过实际案例解析、归纳分析,结合国内外先进理论,对体验式商业的体验主题设计、空间格局与人流组织、街道尺度与景观环境设计、建筑风格与立面设计四个主要方面进行了研究和分析,总结了体验式商业中心的主要设计特征。

This paper reviews the current domestic situatioas and development trend of the commercial centers, then analyzes the commercial center against the experience of the concept and characteristics of traditional shopping center. The author puts forth that a successful experience-giving commercial center needs three respects： new forms of architecture, new distinction with an actual case study, inductive analysis including domestic and foreign advanced theories.In the body part of the paper, the author carries on in detail four aspects analysis ：from the point of architectural design, the experience commercial experience theme design, spatial pattern and flow organization, street scale and iandscape environment design, architectural style and eleva- tion designs. In the final part of the paper, the author arrives at a conclusion andproposes the new thinking about the experience-giving commercial center planning, design, and explorations.