商业建筑外观设计——商业气氛的营造

On Facade Design of Commercial Architecture

本文就商业建筑外观设计中,从古典式、现代式以及古典和现代相结合的三种外观设计手法探讨其本质和特点,通过具体问题具体分析来营造更好的商业气氛。

Commercial architecture, such as departmental stores and shopping malls, has become an important architecture category since the late 20th century. It has plays an important role in the society＇s development, and has formed a significant component in national economy. But how to enable commercial architecture to attract more customers by creating an appealing business atmosphere, thus generate higher business value, remains a topic worth studying. In this article, the essence and characteristics of three extemal design approaches are discussed, namely classical style, modem style, and integrated style. Case studies are included to analyze specifically how to create a better business atmosphere.