新升本科院校招生宣传策略的思考

Research on students-enrollment publicity of newly upgraded colleges

随着我国高等教育格局的加速发展,高校招生工作中的生源竞争日益激烈.生源质量的好坏直接影响着学校教学质量与办学水平的高低.招生宣传已成为各高校争取生源的主要途径之一.新升本科院校更应重视和加强招生宣传工作,采取积极有效的招生宣传策略与方法,以提高生源质量,促进自身的良性发展.

With the development of higher education pattern,the competition of student-source among colleges is fiercer in our country.The quality of student-source directly affects a school＇ s teaching quality and teaching level.Student recruitment publicity has become one of the main ways for colleges to strive for students.Consequently,to improve the quality of students-source and promote the development of the colleges,newly upgraded colleges should not only attach importance to and strengthen the publicity of enrollment work,but also take effective strategies and methods in it.