论嵌入式广告存在的问题及对策

On Problems of Embedded Advertisement and Countermeasures

由于嵌入式广告在我国是一种崭新的广告形式,并广受争议,因此探讨其本质及影响力,具有十分重要的意义。本文分析了嵌入式广告的优劣势及存在问题,并提出了相应对策。

As a new form of advertising, the embedded advertisement is under controversy. So it is important to discuss its nature and influence in China. This paper analyzes the embedded advertisement＇s advantages and disadvantages and existing problems, and puts forward the corresponding countermeasures.