苏州老字号企业的振兴和发展对策探讨

Strategies to Revive and Develop the Enterprises with Time-honored Brands in Suzhou

苏州老字号企业经营状况普遍好于全国。在品种创新、文化传统及销售渠道等方面具有自身的一些特点,但也存在着企业管理欠缺及外部经营环境不佳等制约因素。因此,必须从企业创新、加强知识产权保护、政府扶持及立法等层面提出相关策略,促进苏州老字号企业的发展。

The enterprises with time-honored brands in Suzhou are in general better managed than the other ones in China. Based on the analysis of features such as product innovation, cultural tradition and sales channel, and the analysis of obstacles such as management and external environment concerning the time-honored brands of Suzhou, this article provides strategies to improve the development of enterprises with time-honored brands in Suzhou. These strategies include the three aspects of independent innovation of enterprises, supports from government and protection of intellectual property rights.