地方高校学报市场化发展的定位

Orientation Strategy of Market-oriented Development of Local Colleges' Academic Journals

学术期刊市场化发展是社会发展的必然趋势。地方高校学报要在激烈的市场竞争中占得一席之地,就必须找准自己的定位,从而有的放矢地专注发展。首先要明确自己的层次定位,锁定自己的目标市场;其次,要找准自己的地域特色定位,做足地方文章。第三,要以市场为导向,科学插位,探索学术市场需求的"蓝海",形成新的定位,最后,要有科学合理的目标定位,促进学报的可持续发展。

Market-oriented development of academic journals is a necessary trend accompanying with the social development.Local colleges' academic journals must be positioned correctly and occupy a share in the severe marketing competition so as to develop with an aim and concentrate on the selected orientation.This article suggests,firstly,realizing the level of orientation and focusing on the marketing objective primarily;secondly,finding out precisely and making use of its local characteristics;thirdly,exploring the new orientation with marketing strategy and meeting the academic market requirements;and finally,having a scientific and rational target and achieving the sustainable development of academic journals.