移动互联网背景下运营商盈利模式探讨

Discussion on Operators' Profit Mode in the Background of Mobile Internet

移动互联网新型业务形态对电信运营商带来严重冲击,传统主要收入来源被不断侵蚀,亟待探索新型盈利模式。本文通过借鉴新型移动互联网企业经营,结合电信运营商特点,提出了搭建双边市场,在巩固前向收费模式的基础上探索后向收费模式的相关策略。

The new service mode of mobile internet has great impacts on telecom operators, the traditional major income source is eroded constantly, and it is urgent to find new profit mode, On the basis of new mobile internet enterprise operation, in combination with the characteristics of telecom operators, it presents the profit mode of constructing bilateral market, to discover new income mode.