我国体育舞蹈竞赛市场化运作模式分析与发展对策研究

An Analysis of the Commercialized Operating Model of Sports Dancing Competitions in China and Relevant Developing Strategies

通过文献资料法、问卷调查法、专家访谈法、逻辑分析法等研究方法,对我国体育舞蹈竞赛市场化运作的模式进行了探讨分析。针对我国体育舞蹈目前存在的问题进行讨论后,认为我国体育舞蹈竞赛市场化发展应该建立科学完善的管理法规制度、全面灵活的攻关策略和营销手段及完善的市场化的经营管理机制。

This paper, employing the methods of literature review, questionnaire, interview of experts and logical analysis, etc., analyzes the commercialized operating model of sports dancing competitions in China. After discussing the problems existing in the field of sports dancing in China, it holds that the commercialized development of sports dancing competitions calls for a scientific and comprehensive regulation system, all-round flexible publicizing and marketing strategies as well as complete market-oriented managing mechanism.