摘要
我国转型期大众传播事业的发展变革、现代传播技术的突飞猛进及媒介全球化带来的跨文化传播,逐渐形成一个纷繁复杂的媒介环境。大学生媒介素养教育应立足于对当前媒介环境的整体把握,从媒介的信息与技术认知、媒介使用与参与、跨文化媒介素养三个层面进行形塑。
In transformation period, the development and revolution of the mass media, the rapid progress of modern communication technology and the cross-cultural communication caused by media globalization gradually formed complex media environment. College students＇ literacy education should be based on overall grasping the current media environment, carry out shaping from the three levels of the media information and technology knowledge, the use and participation of the media and cross-cultural media literacy.
出处
《福建行政学院学报》
2011年第6期33-38,共6页
Journal of Fujian Administration Institute
基金
福建省教育厅A类社会科学研究项目(JA10051S)
关键词
媒介环境
媒介素养
大学生
Media environment
Media literacy
College student
