房地产项目成功标准体系研究

Research on Real Estate Project Success Criteria System

房地产项目作为房地产业的核心产品,其成败不仅直接影响到人居环境的改善和人民生活水平的提高,而且影响到一个国家的工业化、城市化进程。项目成功标准的制定是项目成功的首要保证,对项目实施有重要的指导意义。在总结国内外项目成功标准研究经验的基础上,运用文献研究法和专家咨询法,构建了基于房地产项目全寿命周期和项目利益相关者理念的二维项目成功标准矩阵,建立了项目成功标准的实施体系,有利于房地产项目从企业、社会、环境的长远利益出发制定项目的成功标准,可避免房地产项目开发的短视行为,引导房地产业健康、有序地可持续发展。

Real estate project is the core product of the real estate industry; its success not only impacts the improvement of the residential environment and people＇ s living standards, but also influences a country＇ s industri- alization and urbanization. The development of standards for project success is first and foremost to ensure the suc- cess of the project, and it has important significance for project implementation. On the basis of summarizing of do- mestic and overseas achievements on project success criteria, with the methods of literature research and expert consultation, this paper establishes a two-dimensional matrix for the real estate project success criteria from the points of project total life cycle and project stakeholders, and builds the implement system, which is conducive to develop real estate project success criteria from the long-term view of corporate, social, and environment, to avoid short-sighted behaviors of real estate project and guide the healthy, orderly and sustainable development of real estate industry.