基于波士顿矩阵的山东海洋产业竞争力研究

Research on the competitiveness of Shandong province’s oceanic industry based on BCG matrix

在分析山东省海洋产业发展现状与趋势的基础上,运用波士顿矩阵分析方法,对山东省海洋产业竞争力进行综合评价。山东省海洋产业竞争力分化明显,海洋渔业、海洋化工业、海洋生物医药业和滨海旅游业是山东明星类海洋产业,产业增长率和专业化程度均较高;海洋盐业、海洋电力业、海水利用业被列入金牛类产业,即产值增长率较低、专业化程度高的行业;海洋船舶工业、海洋工程建筑业和海洋交通运输业列入问题类海洋产业,产值增长率较高、专业化程度低;海洋石油天然气工业和海滨砂矿工业成为产值增长率和专业化程度均较低的瘦狗类产业。

This paper estimates the competitiveness of Shandong province＇ s oceanic industry comprehensively by using BCG matrix analysis tool, based on analyzing its current situation and trend. The result indicates that there is obvious differentiation between different oceanic industries of Shandong province----Marine Fisheries, Marine Chemical Industry, Marine biological pharmaceutical and Coastal Tourism are the stars of Shandong province＇ s oceanic industry, which have high industrial growth rates and high specialization level. Ocean Salt Industry, Marine Electricity Industry and Seawater Utilization Industry are enrolled into the ＂Taurus＂ kind of industry, that is to say that these industries all have low growth rate and relatively high specialization level. Marine Shipping Industry, Oceanographic Engineering and Ocean Transportation industry are listed into the problematical industries with high growth rate and low specialization level. Oceanic Petroleum and Natural Gas Industry and Oceanfront Sands Industry are proved to be the ＂thin dog＂ kind of industry, which means that they not only have low growth rate but also low specialization level.