文化产业的文化选项审视

Careful Examination on the Cultural Options of Culture Industries

实现文化产业的“国民经济支柱产业和‘文化强国’的重要载体”目标，必须认真审视文化选项这一文化产业发展的重要前提性问题。在以“内容为王”来建构文化产业新形态的创意时代和全球化语境下，传统文化、大众文化和现代文化是当代中国文化产业的主于文化选项，传统文化选项和固守和大众文化选项的追捧，在貌似繁荣的景象背后，是与提升国家文化软实力的目标背道而驰的，只有现代文化选项的定位和建构，才有利于我国文化产业的健康可持续发展。

The implementation of the culture industry＂the national economy pillar industry and the important carrier of ＇cultural prosperous country＇target ,we must earnestly and carefully examine the cultural options of the culture industry development important premise question.Under the creativity time and the glohalization linguistic environment of ＂take the constructs ad king＂to construct culture industry new shape, the traditional culture,the popular culture and the contemporary culture are main cultural options of the contemporary China＇s culture industry.traditional culture option defending stubbornly hold with the popular rulture option pursue.under apparent the prosperity behind the picture.runs counter with the promotion country culture soft strength goal,only location and construction in the contemporary culture option is advantagenus to the health sustainable development of contemporary culture industry in China.