基于全产业链的我国文化旅游发展模式研究

Study on Cultural Tourism Development Model of China Based on the Whole Industry Chain

随着近年来我国文化产业和旅游产业都被提升到重要战略地位,文化旅游作为两大产业相融合的产物迅速发展,各地兴建了大量文化旅游项目,但其发展模式依旧停留在传统的基础层面。因此,本文从全产业链的视角出发,提出了文化旅游产业链双核驱动发展模式、文化旅游产业链横向拓展发展模式、文化旅游产业链纵向延伸发展模式。希望进一步推动我国大力实施文化旅游发展战略,通过旅游项目彰显地方文化特色。

As in recent years,cultural industry and tourism industry have been promoted to an important strategic position in China,cultural tourism as a product of fusion of the two industry developed rapidly in China,and built a large number of cultural tourism projects in class,but still remain in the traditional development model of basic level. Therefore,this article under the perspective of the whole industry chain,Propose a development mode of cultural tourism industry chain wheel drive,development mode of cultural tourism industry chain of horizontal expansion,development model, of cultural tourism industry chain vertical extension Hope to further promote the implementation of China＇s great cultural tourism development strategy,further highlighting the local historical cultural features, through the tourism projects.