第三方信息共享有效弱化全球供应链牛鞭效应

Sharing the Third Party Information Can Effectively Weaken the Bullwhip Effect of Global Supply Chain

经济全球化的今天,供应链的触角也伸入世界各地,全球跨境企业间的贸易司空见惯。但是"牛鞭效应"这一顽疾不但依然存在,而且日益加剧。信息共享可以有效地控制和弱化"牛鞭效应"。基于此,文中通过分析"牛鞭效应"产生的主要环节与原因,对比现有信息共享模式的优劣,归纳总结得出:独立的第三方信息共享中心能够有效减弱"牛鞭效应"。同时,进一步提出如何建立独立的第三方信息共享中心的建议,从而为有效减弱供应链"牛鞭效应"开辟一条新思路。

Along with the economic globalization, the supply chain covers all over the world, and the trade between different cross-border enterprises is quite common. However, the ＂bullwhip effect＂ did not disappear accordingly, but becomes worse more. Information sharing can effectively control and weaken such effect. By analyzing the main existing points and reasons to yield the ＂bullwhip effect＂, and comparing the advantages and disadvantages of current models for information sharing, this article concludes that only the independent third party information center can reduce the ＂bullwhip effect＂ effectively, Furthermore, the author also suggests how to establish such an independent center in a creative new viewpoint.