营造高校社会主义核心价值体系大众化新媒介环境

To Build a New Media Environment for the Popularization of Socialist Core Values in Colleges and Universities

在推进高校社会主义核心价值体系大众化进程中,新媒介环境营造存在着重宣传轻服务、重说教轻互动、网络舆情监控不足的问题。要发挥高校新媒介在社会主义核心价值体系大众化进程中的作用,就要更新观念,遵循新媒介传播规律;创新机制,增强新媒介管理力量;整合资源,发挥新媒介融合主动权;增强互动,营造新媒介育人环境。

New media is a brand new environment for talent cultivation, and also an extra-curriculum for the self development of college students. However,in the process of building a new media environment,there still exist problems of neglecting service while emphasizing propaganda,neglecting interaction while stressing lecturing and lacking in network opinion monitoring. To fully play the role of new media when popularizing socialist core values in colleges and universities ,one should update his ideas and obey the communication rules of new media, and should innovate mechanism to strengthen new media management, integrate resources to fully exercise the initiatives of new media and enhance interaction to build a new media environment for talent cultivation.