考虑损失规避与公平关切的供应链协调问题

Supply Chain Coordination in View of Loss-aversion and Fairness Concerns

考虑由一个供应商和一个零售商组成的两级供应链,研究了在零售商具有损失规避以及公平关切偏好下,基于回购契约、收益共享契约和联合契约的供应链协调问题。在此基础上,分别构建了三种契约模型。理论分析表明,这三种契约均能实现供应链协调。其中,联合契约更能使供应商和零售商两者的效用达到平衡,使系统更有效地协调。数值算例也验证了理论分析的结果。

This paper studies how the retailer＇s loss aversion and fairness concerns influence the coordination in a two - echelon supply chain composed of a supplier and a retailer. Specifically, it takes into consideration how to coordinate the chain on the basis of buyback contract, the revenue sharing contract and the combination contract. On this ground, three contract models have been developed. The result of the theoretical analysis shows that all the three contracts can coordinate a supply chain well. In particular, the joint contract can achieve a balance between the utility between the supplier and the retailer. The result can be verified with the numerical examples as well.