摘要
从我国房地产市场定位现状出发,在分析房地产产品概念和特性基础上,研究房地产市场区间变量及其作用和定位步骤,并从市场区间的角度提出房地产产品定位策略。
The present situation of China＇s real estate market positioning is described. The concept and characteristics of real estate products are analysed. The segmentation variables of the real estate market and their roles are discussed along with the positioning steps of the real estate products. Real estate product positioning strategies are proposed from the angle of the market＇s segmentation.
出处
《福建工程学院学报》
CAS
2011年第6期613-615,共3页
Journal of Fujian University of Technology
基金
福建工程学院科研预研基金项目(GY-S09027)
关键词
房地产
产品定位
市场区间
变量
定位策略
real estate
product positioning
market segmentation
variable
positioning strategy
