上海青年女性帽子消费行为研究

Study on Young Females' Hat Consumption Behavior in Shanghai

对上海青年女性进行了帽子消费方面的问卷调研。从消费者基本属性、消费行为、个人喜好、以及佩戴帽子的自我评价几个方面,分析了上海青年女性的帽子购买行为。同时分析了帽子市场现状,为帽子行业正确确定目标市场和产品定位提供参考依据。

A questionnaire survey on hat consumption among the young females in Shanghai has been made. This paper analyzes the hat purchasing behavior of young females in Shanghai in the aspects such as consumers＇ basic attributes, the consumption behavior, their personal preference and the self-evaluation on wearing a hat. Meanwhile, it also analyzes the present hat market, which will provide reference for the hat industry to properly determine target market and product orientation.