家纺包装设计与品牌价值的提升

On the Packaging Design of Home Textiles and the Promotion of Brand Value

通过对家纺包装设计整体色调、设计风格、包装结构、包装材质以及包装陈列展示等特点的分析,进而论证了家纺包装设计的重要性。如何在今后的家纺包装设计中使包装设计更好地服务于家纺品牌,文章从图形设计、材质设计、结构设计和功能上提出了4个方面的推陈出新,意在促进今后的家纺包装设计朝着更加人性化、功能化和环保化的方向发展,提升品牌价值。

By analyzing the overall tone, the design style, the packaging structure, the packaging material and the packaging display of the home textiles, this paper demonstrates the importance of the packaging design of home textiles. To enable the packaging design to serve the home textile brands better, the paper puts forward some new ideas on graph design, material design, structure design and the function with an aim to help the design develop humanely, functionally and with environmental protection, and to promote brand value.