论网球运动及其文化在中国的推广

The Analysis of Tennis Culture and Its Promotion in China

网球运动有着独特的起源和发展历程,并且形成了自身的项目特质和文化。网球文化形成于网球的发展过程中,并且促进了网球运动的开展。伴随着产业化的发展,网球广泛地在欧美国家流行起来,并且逐渐风靡全球。随着中国女子网球在世界大赛中不断取得好成绩,网球运动在中国迅速普及。作为一项完全外来的运动,网球文化与中国传统体育文化有共通点也存在很多差异,这些相通和不同,也是网球文化在中国推广所将遇到的契机和阻碍。

Tennis has unique origin and process of development and formed its own characteristics and culture.Tennis culture was formed during the development process of tennis and has been promoting the launch of tennis.Along with the industrialization,tennis has become a wide range of popularity in Europe and America,and gradually swept the globe.Because the women tennis athletes continue to make good results in globe game,＂tennis fever＂ has also spread in China.As a completely alien sport,tennis culture and traditional Chinese sports culture are different,but they also have something in common.All these similarities and differences are the opportunities and obstacles of the promotion of tennis culture in China.