社会影视公司在新媒体时代的影响力——以北京市为例

The Influence of Private Film-television Companies in The New Media Age

传统的视听媒体为社会影视公司的内容生产提供了舞台,互联网、移动媒体、手机电视、IPTV、数字电视和付费电视等数字新媒体的广泛应用却把社会影视公司带入了数字内容产业发展的新时代。本文以北京市为例,运用权威数据对社会影视公司的内容生产状况进行了初步考察和分析后认为社会影视机构将继续成为数字内容生产的重要力量。在数字化时代,社会影视公司作为价值创造源头的基本角色短期内不会发生变化,它依然可以在市场研发、产业转型、内容生产、投资融资、渠道拓展等方面推动数字内容产业的发展。

Traditional audio-visual media provided a stage for the content production of private film-television companies. The extensive use of digital new media, such as, internet, mobile media, mobile TV, IPTV, digital TV and pay-TV, took the digital content industry into a new era. In this paper, Beijing, for example, we think that private film-television companies will continue to be an important force in digital content production after a preliminary investigation and analysis of the content production status of Beijing＇s private film-television companies on authoritative data. In the digital age, private film-television company as the basic role of the source of value creation will not change in the short term, it still promotes the development of digital content industry in the market development, industrial transformation, content production, investment and financing, channel development and other aspects.