基于话语修辞幻象的泛北部湾旅游形象塑造研究

On Creation of Pan-Beibu Gulf Tourism Image from the Perspective of Discourse Rhetorical Vision

一场修辞运动包括话语所蕴含的幻象主题,社会群体的幻象链联以及话语所产生的修辞幻象。修辞幻象一旦形成,就会改变某一社会群体中人们的情感和态度,驱使他们采取某种行动。泛北部湾旅游形象塑造也是一场修辞运动,需要把旅游幻象主题寓于一定的话语材料之中,通过多种链联渠道,形成旅游修辞幻象,使受众群体产生旅游动机和旅游欲望。

A rhetorical movement includes fantasy theme embodied in certain discourse, fantasy chain of a social group, and the rhetorical vision produced by the discourse. Once a rhetoric vision is formed, it will change the emotion and attitude of the so- cial group and will drive them to take certain action. The Creation of Pan-Beibu Gulf tourism image is a rhetorical movement, which needs implying tourism fantasy theme in certain discourse and forming tourism rhetorical vision through various channels of chaining out, which will in turn generate motivation and tourism desire within the audience.