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利益驱动下的公交运营行为研究

Research on Profit-driven Bus Operation
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摘要 利益驱动下,公交公司采用车辆运营收益与司乘人员收入挂钩的策略。调查分析结果显示,简单地将车辆运营收益与司乘人员收入挂钩不一定能够获得公司总收益增加的期望结果,可能更多地导致的是公司服务质量的降低。 This paper discusses the influence of bus earnings related pay strategy on bus operation. Under bus earnings related pay strategy, the driver's bonus depends on his bus earnings. The research result demonstrates that maybe the companies cannot increase their income by simply using bus earnings related pay to the company's drivers without other related strategies. And such strategy maybe leads to undesirable result, that is, the service quality decline.
作者 彭勇 刘松
出处 《浙江交通职业技术学院学报》 CAS 2011年第4期28-31,共4页 Journal of Zhejiang Institute of Communications
基金 国家自然科学基金(60974132) 重庆市教育委员会科学技术研究项目(KJ090415)
关键词 利益驱动 公交运营 服务质量 profit- driven bus operation service quality
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参考文献4

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