跨文化交流中中国影视文化逆差现象分析

Analysis of Trade Deficit of China's Films and TV Plays in the Cross-cultural Communication

在经济、文化全球化的背景下,文化交流成为学术界研究的重点对象。目前,由于中国的文化竞争力较弱,文化贸易依然存在比较大的逆差,在影视文化方面尤为严重,它极大地影响着中国国家形象的建构及在国际关系中的地位。在国际文化全球化的大趋势下,影视文化交流如何改变逆差现象,由单向交往向双向交流发展,已成为中国跨文化影视交流中亟待解决的问题。

In the globalization of economy and culture, cultural exchanges have become the key objects. Now the Chinese culture is still in a weak position and trade deficit of cultural trade is larger, especially in films and TV plays, which affects China＇s image and international position. In this situation, how to change, namely, from unilateral export to mutual communication, has become a problem to be solved urgently.