读标题时代新闻类周刊如何以题制胜——以《三联生活周刊》为例

How News Weeklies Win with News-appealing Titles in the Era of Title-reading——With Sanlian Life Weekly as an Example

在读标题时代,新闻类周刊的标题如何在传统的刻板老套、中规中矩与吸引眼球的虚张声势、华而不实之间寻找平衡,拟出既准确规范,又具有一定新闻吸引力的标题,是成为成功的新闻类周刊很重要的任务。《三联生活周刊》标题典雅的传统风格、灵活多变的修辞手法、人称白话的运用等成功经验,可以为传媒期刊业者所借鉴、参考。

In the era of the title - reading only, it will be an important task for any successful news weeklies to find a balance between the traditional stereotypes and modern pompous eye - catching so as to produce an accurate, standard news title of news appeal. Sanlian Life Weekly, with its successful experience in application of the traditionally elegant style, flexible rhetorical devices, vivid vernacular, etc. can be a fine example for media and journals to follow.