摘要
SNS营销(Social Networking Services)是近年来出现的新型营销方式。它以其低成本,高效率而备受青睐。结合SNS营销及品牌农产品自身特点,SNS网站可以实现农产品的精准定位;SNS游戏品牌植入可以实现农产品娱乐性营销;SNS庞大的社区互动可以实现农产品品牌的群组营销。SNS营销是农产品营销的可选途径之一。
SNS Marketing(Social Networking Services) is a new type of marketing appeared in recent years.It is acclaimed with its low cost and high efficiency.SNS webs can produce a precise positioning according to the characteristics of SNS marketing and agricultural brand products.Brand-implanted SNS games can make marketing agricultural products through entertainment channel.The large SNS community interaction can realize group marketing of the branded agricultural products.SNS marketing is also becoming one of the optional marketing ways for the branded agricultural products.
出处
《长江大学学报（社会科学版）》
2011年第12期64-65,195,共2页
Journal of Yangtze University（Social Sciences Edition）
关键词
SNS营销
品牌植入
口碑营销
品牌定位
SNS marketing
brand implants
word of mouth marketing
brand positioning
