博弈在手机顾客满意分析中的应用

Game Analysis of the Mobile Phone Customer Satisfaction

手机市场的巨大潜力使得更多企业加入手机生产的行列。面对越来越多的手机使用者,在竞争中使顾客满意是企业所应坚持的基本原则。运用完全信息静态博弈和动态博弈理论对企业的生产运营进行分析,不仅要注重内部顾客的福利待遇,更应遵守诚信原则。企业间竞争不能靠降价来招揽顾客,提高科技成本投入,保证更好的质量才是根本之策。

The market potential of mobile phone makes more enterprises join the production field. In the face of more mobile phone users, the basic principle is the enterprises must insist on satisfying the customer Using ly pay tween complete attention infoormation to internal static game and dynamic game analysis, the article points out that we should not oncustomer benefits, but also abide by the principle of good faith. The competition the enterprises can not be only relied on low price. The basic principle is making better quality.