潮汕小吃市场拓展路径之连锁经营分析

Analysis of Chain Operation of Chaoshan Snacks’Market Expansion

连锁经营具有成本优势、价格优势、服务优势、品牌优势,不仅是企业提高效率、降低成本的经营方式,而且能够帮助企业突破发展中的管理瓶颈,有着极强的竞争能力。潮汕小吃历史悠久、品种多味道好,但也存在规模小、经营方式原始等诸多问题,实施连锁经营既有必要性,也具可行性,应成为潮汕小吃经营模式的主要发展方向。

Chain operation has a series of advantages, such as cost, price, service, and brand. It can not only increase efficiency and lower the cost, but also help companies break through the bottleneck during its development to improve their competitive capacity. Snack of Chaoshan has a long history, with many varieties and good taste, but there are some disadvantages,such as small scale and primitive business practice. The main developing trend of the Chaoshan snack＇ s business model is that chain operation has both necessity and feasibility.