微博传播中的话语权分配

Analysis the Distribution of Discourse Power in Weibo Communication

话语权意味着一定的社会影响力,由于网络、手机等新媒体在社会中上的泛化存在,微博的影响力自然是与日俱增。如何在影响力提升的同时坚持正确的舆论导向,尽可能地发挥自身的作用来为社会主义精神文明发展添砖加瓦,是微博的开发者、经营者、监管者必须考虑的问题。文章在阐述了话语权的内涵与外延之后,分析了微博传播中的话语权分配问题,并对微博的发展趋势做了前景分析与合理构想。

The discourse power implies a certain social influence, with Internet, mobile phones and other new media in society, Weibo is getting the growing influence. How to enhance the influence while maintaining the correct guidance of public opinion, those Weibo developers, operators, regulators must consider their own role to play as much as possible to contribute to the development of socialist spiritual civilization, the connotation and extension of the right to speak was described in this paper by the method of three dimensional analysis of the spread of microblogging voice over, voice value of the digestion, the right to legalize. Last, the trend and the reasonable prospect of the Weibo were analyzed and of doing ideas.