试论林业调查规划设计院核心竞争力建设

Study on Improvement of Core Competitiveness of Research, Planning and Designing Institute of State Forestry Administration

核心竞争力能使企业保持长期稳定竞争优势、获得超额利润,它具有价值性、独特性、不可交易性、整合性、延展性和动态性等特征。林业调查规划设计院在其战略转型中面临着缺少建设企业核心竞争力的战略意识、市场机制、管理体制以及代表企业竞争力的核心技术和核心产品,须从深化体制改革,完成战略转型;开发核心技术,创新科研管理;开发人力资源,实行人本管理;发展企业文化,重塑企业形象等几个方面加以应对。

the core competitiveness, with its important value, uniqueness and the features of being untradeable, extendable, and dynamic, can help the enterprise maintain a long-term and stable competitive advantage and access to excess profits. The Research, Planning and Designing Institute of the State Forestry Administration, on its way of core competitiveness improvement, still needs to further cultivate strategic mindset, establish necessary market and administrative mechanism, and develop core technology and products that can strongly demonstrate the core competitiveness of the enterprise. Actions should be taken in terms of several key aspects, e.g. deepening systematic reform, realizing strategic transformation, developing core technology, improving scientific research management, enhancing human resources, introducing human-oriented management, cultivating enterprise culture, and re-building coroorate image, etc..