试论出版业利基产品

On the Publishing Industry Niche Products

出版业存在大量的利基产品,这些产品是出版业产品中重要的组成部分。传统营销模式下利基产品的销售存在较大的市场缺陷,通过网络营销,可以克服这些缺陷,使利基产品的销售环节得以完善。

There are a large number of niche products which are important parts of the publishing industry.But,there are relatively huge market defects among the traditional mode of marketing niche products.We can overcome these defects through network marketing to perfect the niche products sales.