我国家电连锁销售企业进军电子商务市场过程中的问题与对策分析

Analysis of Problems and Countermeasures in the Processof Chain Retailers of Traditional Household Electronic Appliance Marching into E-commerce Market

近年来,传统型家电连锁销售企业纷纷加大了向电子商务市场进军的力度,引起业界关注。以其中代表企业为例,分析该类企业所面临的问题、其产生的原因和对策建议,以供相关企业参考。

Chain retailers of traditional household electronic appliance have increased their investment in electronic commerce market in recent years. Taking representative retailers for examples, this paper analyzes problems, causes and countermeasures confronting these retailers for the reference of similar enterprises.