提高服务质量 促进企业发展

Improving the Quality of Services to Promote Development of Enterprise

以石大科技为例,简要阐述客户在企业营销中的重要作用,通过对客户价值及客户忠诚度的分析,并针对目前中小企业客户服务方面存在的问题,提出通过改善营销环境、提高员工素质和做好客户跟踪服务等措施,赢得客户,使企业产品更加适应市场变化,从而提高企业的竞争能力,使企业能够长期健康稳定发展。

Taking Shandong Shtar Science Technology Group for example,this paper briefly expounds the important role of client in business marketing,through the analysis of customer value and customer loyalty,and aiming at problems in currently SME customer service,puts forward measures,such as improving the marketing environment,enhancing staff quality and doing a good job in customer tracking service etc.,wins customers,to make enterprise products more adapt to market change,and then enhances the competitiveness of enterprises,and enterprises enable long-term healthy and stable development.