从语言文化差异角度看广告翻译的不可译性

Untranslatability of Advertisement Translation from the Aspect of Language and Cultural Differences

翻译既涉及不同的语言,也涉及不同的文化。而广告作为传播信息的方式之一,是语言与文化的载体。通过大量英汉广告实例分析,指出了不同语言和文化的差异给广告翻译带来的困惑和不可译性。

Translation is a reflection of two cultures as well as two languages. The advertisement, as an effective way of transmitting information, is a carrier of languages and cultures. This paper, through a cornparison of languages between Chinese and English advertisements, points out that language and cultural differences bring about the difficulties and untranslatability in advertisements.