对中国武术文化“走出去”战略的重新思考

Rethink on "Going out" Strategy of Chinese Wushu Culture

在查阅文献资料的基础上,运用文化学、传播学、品牌学等理论,对中国武术文化"走出去"的问题进行了研究。研究认为,中国武术文化"走出去"尽管已经取得了骄人的成就,但也存在着一些制约其更好发展的问题。在此基础上,对中国武术文化"走出去"提出了新的思考。中国武术文化"走出去"战略目标的真正实现,必须要强化"文化意识"、拥有"世界意识"、高扬"创新意识"、恪守"标准意识"、树立"品牌意识",也只有如此,中国武术文化的"走出去"步伐才会更加坚实和豪迈,样式才会更加多元和丰富。

Based on literature review,and using the theory of culture,communication and brand management,this paper makes analysis on ＂going out＂ of Chinese Wushu culture.The result shows that although ＂going out＂ of Chinese Wushu culture has achieved remarkable success,there are still problems restricting its better development.According to that,this paper put forwards new thinking on ＂going out＂ of Chinese Wushu culture.The true implementation of the strategic target of Chinese Wushu culture ＂going out＂ must strengthen cultural awareness,own the consciousness of the world,soar innovation consciousness,abide by the standard awareness and establish brand awareness.Only in this way,the pace will be more solid and heroic of Chinese Wushu culture of ＂going out＂,and the style will be more diversified and rich.