中国文化贸易结构和贸易竞争力分析

Trade Structure and International Competitiveness of Cultural Trade in China

基于文化产品和服务进出口数据,对中国文化贸易结构、国际市场占有率、贸易竞争力指数、显示性比较优势指数的分析表明,尽管中国是文化产品出口第一大国,但文化贸易结构不合理,文化产业总体国际竞争力较弱且发展不平衡;中国文化贸易的竞争优势主要体现在手工艺品、设计、视觉艺术品和新媒体这些外围的文化产品中,具有核心内容的影视媒介、音乐媒介、出版物及版权、文化休闲娱乐服务等文化出口比重低、竞争力弱。

The paper analyzes the trade structure,international market share,trade competitiveness index and revealed comparative advantage index of Chinese cultural trade based on import and export data of cultural goods and service.These analyses show that although China is the superpower of cultural goods export,but there are some problems such as unreasonable trade structure,weak competitiveness and unbalanced development of cultural industries;the competitive advantages of Chinese cultural trade are mainly in peripheral cultural products such as art crafts,design,visual arts and new media products,but the competitive advantages of goods and services with the core cultural content,such as audio visuals,music,publishing and copyright,cultural and creative services,are weak in the international culture market with the low export market share.