采购商选择运用电子反向拍卖影响因素分析

Analysis of the Factors Influencing the Purchaser′s Decision to Source via Electronic Reverse Auction

反拍卖电子采购在电子商务环境下有着突出的优势,它符合企业原有的供应链管理方式,不仅使企业供应链中的财务、技术、物流、客户关系等环节不被变动和破坏,而且使企业供应管理人员容易接受这一新技术。本文从采购商的角度出发,分析电子反向拍卖对其产生的影响,通过建立采购商选择运用反拍卖的影响因素模型,提出采购商运用电子反向拍卖的建议和策略,以期对电子反向拍卖的健康发展提供借鉴和参考。

In the e-commerce environment,electronic reverse auction has outstanding advantages.Its management meet enterprises′ original supply chain management.Therefore,enterprises do not have to change or damage the finance,technology,logistics,customer relationship and other aspects of supply chain,and this new technology can be easily accepted by supply manager.From the purchaser′s point of view,this paper analyzes the influence of eRA,and establishes the model of factors influencing purchaser′s decision to source via eRA.On this basis,six suggestion and strategies about using eRA are proposed to provide a reference for the healthy development of eRA.