价值链视角下的企业自主知识产权名牌的成长路径——来自联想品牌的个案研究

The Growth Path of Independent Intellectual Property of Famous Brands Under the Value Chain Perspective——Based on Lenovo Brand

本文以价值链理论为基础,构建了价值链视角下企业自主知识产权名牌成长路径的分析框架,并以联想品牌成长路径为个案,探究了企业自主知识产权名牌成长路径的变迁过程及其核心能力演化轨迹,为我国企业创建自主知识产权名牌提供理论指导与实践借鉴。

With value chain theory, the paper builds an analytical framework of independent intellectual property of famous brands, and takes ＂Lenovo＂ brand as an example, and then researches the evolution of independent intellectual property of famous brands in order to seek a theoretical and practical path for the Chinese enterprise.