技术与艺术的重逢——新媒体动漫的传播特质与发展态势

The Reunion of Technology and Art——0n the transmission features and development trend of new media cartoon

依托网络技术和信息通讯技术,新媒体动漫逐渐融入了我们的生活,它使得观众能够更为灵活地从各种渠道观看自己喜爱的动漫作品,极大地增强了新媒体的传播力和影响力。对动漫与新媒体的结合方式及特点的研究有助于把握新媒体动漫的本质,并对动漫产业的发展具有积极的意义。

Relying on network technology and information communication technology, New Media Cartoon is gradually integrating into our lives. It allows the audience to watch their favorite cartoon works from various channels in a more flexible way, and greatly enhance the spread and influence of New Media Cartoon. The research on the combination methods of cartoon and new media and theri characteristics is helpful to grasping the nature of New Media Cartoon, and has a positive meaning to the development of Cartoon industry.