基于4F理论对上海邮轮旅游业的营销策略

Shanghai Cruise Tourism Marketing Strategy Based on the 4F Theory

首先对上海邮轮旅游业近几年的发展现状进行了阐述,然后分析了上海邮轮旅游业现今发展中遇到的障碍,最后提出了针对上海邮轮旅游市场的4F营销策略,对改变传统邮轮消费观念、推广邮轮旅游做出了相应的分析与对策。

This article firstly expound the development of the tourism industry in Shanghai in recent yeats, secondly elaborate the present situation, thirdly analyzes the tourism industry in tile development of Shanghai cruise obstacles, at last, the article brings 4F marketing strategy to change the traditional cruise consumption idea and make the corresponding analysis and countermeasures to promote the cruise.