论大众传媒时代的新闻明星现象

On the News-Star Phenomenon in the Age of Mass Media

"明星"是商业主义在文化领域渗透扩张的现象,是20世纪大众文化工业崛起的副产品。现代消费主义社会的出现和发展,带来了明星文化的繁荣。随着大众传媒的发达,越来越多的普通人开始占据媒体的有限版面及时间段,从而进入到了普通大众的视野,成为市民阶层茶余饭后的谈资,其普通人的身份也一跃而成为在社会上具有较高知名度的人物。典型宣传的需要、媒介竞争的要求、大众的多元消费以及精神信仰的缺失导致新闻明星现象的产生,新闻明星也被赋予符号象征意义。新闻明星的产生往往有事件特别重大、突出和离奇的几个重要条件,新闻明星也因此成为信息消费社会中一种独特的现象。

＂Star＂ is the phenomenon of commercialism expanding in the cultural field,and is the by-products of the industrial mass culture in the 20th century.The emergence of modern consumer society and development brings the prosperity of star culture.With the development of mass media,more and more ordinary people begin to occupy the media＇s limited layout and time and enter into the general public＇s perspective,and become the topic of the public class before and after meals.The average persons have leaped into the community with high reputation.The requirements of typical propaganda and media competition,the public＇s diverse consumer and the lack of spiritual beliefs lead to the generation of news star,and the news star has also been given the symbolic significance.The production of news-stars is often related with several important conditions namely particularly significant events,particularly prominent events and particularly bizarre incidents.News Star has thus become a unique phenomenon in the information consuming society.